Relaunch of recaro.com by struktur AG

The name RECARO stands for more than "just" a seat- it represents a philosophy. RECARO has a firmly established position as one of the best known and most successful brand names in the car accessories business worldwide. Today the company can build on many decades of tradition and experience and has international branch offices and renowned customers.

The multilingual website, conceived and implemented by struktur AG, convinces trough a clear structure and intuitive navigation in spite of the high information content. The top priority in the conception and realization was to address interested parties from the B2B as well as from the B2C groups. In addition to supplier and dealer databases, the website offers numerous flash animations, diverse downloads, an online-shop as well as the RECARO Seat Guide. The Seat Guide is an easy-to-use overview of the current product palette which gives the user a first virtual impression of the seats and the numerous accessories.

Through the close cooperation of the diverse departments of both companies, it was possible for struktur AG to realize the relaunch in a short time and to transfer RECARO's philosophy conform to the media and future-oriented.